Help people engage with Belfast in a way they can make up their own mind about it, rather than be influenced by the media. I chose to focus on the close proximity of Belfast and designed walking tours around Belfast. The marque is a asterisk made from sign posts that works over various platforms, offering more detail.
Take an established brand and make it stand out in it’s category. Lemons are bitter, as are people who have the flu. I decided to rebrand Lemsip to give it a more realistic and honest voice that empathises with it’s customers.