Problem – Lingerie is a garment of a personal nature, in relation to specific measurements for the body. To measure for such a garment lacks privacy and comfort, and is not something the majority of women have time for in their every day lives, which is a shame as we wear underwear daily.
Solution – A made to measure lingerie brand that brings the decision & precision elements of tailor made garments to the consumers home. A kit that creates a tactile browsing and choosing experience, that results in quality garments suited to each “client”. On becoming a client of Nonpareil, one would recieve new kits each fashion season creating an on going relationship between the brand and consumer.
Based upon the Fujifilm Superia range (the go-to budget film). Fuji Light aims to cut out the jargon and create useful, and insightful communication to help engage consumers new to film. It has an air of confidence in film, it’s not in the “film vs. digital” fight but a celebration of why film is different and great. Featuring a light sensetivity based symbol system and explanatory language throughout, Fuji Light is an approachable gateway to the potentially complex world of film photography.