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Cleaning product what can be set to leave a vague, disappearing colour layer helping the consumer to make sure that they have cleaned every bit of the surface. The cleaner fading time can be pre-set by consumer before use allowing a degree of flexibility when cleaning small and large surface areas. It will also greatly help the OCD suffering people – stopping them from overdoing the clean by cleaning same areas over and over again.

01_Sergej_Amelin

01_Sergej_Amelin

01_Sergej_Amelin


Your Clothing’s Dream

By taking inspiration from traditional Japanese religion Shintoism (beautiful places and forces of nature have their own gods) the campaign connects British and Japanese culture. Every piece of clothing sold by Ted Baker will have a tag that contains dream activity and place of the said garment. By visiting the place and accomplishing their clothing’s dream consumers will both have fun and be able to enter the competition by submitting their photos to social media.

01_Sergej_Amelin

01_Sergej_Amelin

01_Sergej_Amelin

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