Coming home to coffee’ is a packaging and communication device that is designed to get younger people to discover the Douwe Egberts brand. The aim is to shake the ‘old-fashioned’ image, without losing the sense of heritage and expertise. Influences came from dutch architecture and culture. Ambitions for the ‘coming home to coffee’ online campaign are to bring new consumers to the brand and allow them to play a role in defining what ‘coming home to coffee’ means to them.
‘StreetHeart’ is an organisation that is designed to modernise and change the way people communicate within their towns. StreetHeart is a modern response to the existing ‘neighbourhood watch’ brand. The ambitions for the organisation are to attract a wider audience that is a fairer representation of the communities it provides for. StreetHeart aims to provide a service that encourages people to take pride in the place they live rather then ‘watching’ what their neighbours are up to. To modernise the image of community policing, StreetHeart is branded in such a way that it allows individual communities to adapt the logo and make their own marque.