A re-brand of a multipack wine named ‘Cherry B’. The approach was to give meaning behind the letter ‘B’, which was achieved through relating personalities to each of the four bottles. The brand focuses on females aged 18 – 30. Elements of outer packaging build in fundamentals of a feminine handbag. Inside, consumers are encouraged to take part in a personality quiz. Which cherry will you B?
A series of billboard advertisements for the life insurance company ‘Aviva’. By taking away the option of avoiding superstitious fears, the element of risk comes into play. The words ‘…Chance it?’ suggests something bad is soon to happen due to the ‘curse’ of bad luck. Be on the safe side with Aviva, it’s not worth the risk…