Urban Honey Company
Urban beekeepers have beehives all over our cities. From New York to London, Tokyo to Madrid, in allotments, back gardens and even on rooftops. I constructed a brand for the Urban Honey Company aimed at 21-35 year old men and women who are willing to pay more money to experience the benefits of buying global, urban honey products.
Reconnecting 18-24 year olds making them want to order Bacardi in the mainstream bar environment. The idea is themed around the idea of revolution and bringing people together. Bacardi have been doing this for 150 years from the early days in cuba to prohibition and the creation of some of the worlds favourite and most recognisable cocktails. The campaign has a masculine feel, authentic and supporting Bacardi’s quality credentials.