Wind in the Willows
Mr Toad goes from driving motor cars to being behind bars. With a simple illustration the story of Mr Toad is told within one turn of the book. This book jacket has been shortlisted in the Penguin Design Awards.
The brief was to create a brand inspired by Boris Johnson. ‘Boris Balls’ was the solution. An aesthetically traditional brand made exciting through tongue-in-cheek and innuendo laden copy. The balls form part of a campaign to encourage the citizens of London to become more active within their daily routines. Awareness of the campaign would be raised through printed viral marketing including fake headlines in London publications like the Metro.