Rebranding for a pub tarnished with a reputation for drunken spats and violent behaviour. Known as much for being an old working men’s club as well as a registry office, The Registry has kept a lot of its old atmosphere which appeals to some, but not many. The brand takes on the character of its aggressive punters and flips this typical british pub scenario on its head to both make fun of this culture but also celebrate the pub’s history and give it some much needed authority and power.
Branding and packaging for herbs and spices that shows the other benifits that they can provide. The concept centres on the idea of cultivating herbs and spices for these purposes with consumers gaining the knowledge and experience by engaging in the growth and production of their own plants and remedies. The spice rack will become the kitchen garden and through participation and envolvement the brand will build a new generation of wise old wives.