Systematic Inconsistencies

Systematic Inconsistencies, is a new typing system developed for instant messaging that automatically varies letter weight and spacing according to typing speed and key pressure. By visualising physicality, the aim is to express typing habit, personality, and even mood.

01_morwenna_smith

01_morwenna_smith

01_morwenna_smith

01_morwenna_smith


D&AD competition brief to package a new range of unisex perfumes. Based on the concept of ‘bottled emotions’, the interior of the bottles is printed with a gradient of colour suggesting a warm centre and representing the abstract nature of emotions. Balancing an angular glass bottle with a complex contained shape, the design is a contemporary twist on their iconic heptagon bottle.

01_morwenna_smith

01_morwenna_smith

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