After I visiting numerous libraries, I noticed there was an opportunity to propose a strong brand for libraries. Few libraries had a coherent brand, with a few exceptions such as the Idea Stores in East London. I felt that local libraries required a brand to reverse their dated perception as well as their decline in visitors. The aim was to ultimately improve communication that would help make them a preferred destination for information and social interaction.
To counter the perception of dusty, drab spaces competing with online stores and ebooks, I decided to undertake a branding project on local libraries.
The future of libraries is positive. They are unique public spaces and space for and about the community. Therefore, my brand focus is on libraries being ‘the’ place for the public to help themselves and others. Hence the name Motion Libraries, which is taken from the phrase ‘set in motion’. The rationale behind the explosion of colours seen in the brand are connected to the motion library mark itself. The colours celebrate everyone and every part of the library in the brand and mark. I wanted to display the library as an inviting, comfortable place busy with activities and people, and also a brand that everyone is proud to be part of.
This is a competition brief I received from Design Bridge, which was to reinterpret a famous brand into something new. I decided to choose Pizza Express for this brief as I thought there was a chance of pushing their brand further with their home products.
I got my idea of the pizza kit from the open kitchen in their own pizza restaurants. I like how they made pizzas in front of you. It looks fun, fresh and creative, which works well with their brand. Therefore, I thought about the customers wanting to bring that experience back to their homes. The solution gets people involved and gets them making their own pizzas with the help of pizza express’s brand.
I see the product as an extension to their brand, so I created a new logo and design for the packaging. I went for minimal but premium styled typography design because I felt like reflects how the product itself works as well as the approach to the pizzas. It is meant to help the customer make a pizza at home as easy as possible and also in a premium manner.