TAXIDERMY: A NEW PERSPECTIVE
Taxidermy: A New Perspective is an exhibition that challenges the public perception of the practice and on a wider level seeks to illustrate our tempestuous relationship with animals. This major project produced numerous outcomes including the exhibition catalogue, map, interior layout, advertising and additional information material, all of which share a contemporary minimal look to further dispel taxidermy stereotypes and present the antique subject in a new modern perspective. The use of hidden content, viewable only through red decoder glasses, re-enforced the main conceptual message of ‘looking differently’ and appreciating the animal in all forms, as well as the skill of the practice itself.
PUG – pretty ugly guides – takes local residents on a tour of the town they thought they knew, pointing out familiar locations but providing an alternative perspective in the hope that it will provoke a positive attitude toward the otherwise ‘hated’ home town. This issue details 12 locations across the town, all of which deserve appreciation, be it for their visual ugliness, sordid reputations, or best-fry-up-in-town status. Mail-out postcards advertise PUG’S existence, large stickers mark the locations, and smaller ‘ugly poop’ & ‘pretty ice-cream’ stickers – which come free in each issue – encourage residents to vote for their favourite locations.