A rebrand & ‘damage limitation’ campaign for Essex, focusing on honesty. It apologises for all of the undeniable bad parts of Essex, whilst promoting some of the more positive aspects of the county, in equal measure as to avoid being immediately dismissed. The Campaign starts with a free editorial book of Essex apologizing to create a memorable first connection.
A series of promotional posters for the semifinals of the World Snooker Championship at the Crucible theatre in Sheffield. The posters promote the biggest features of the personalities & playing styles of the competitors.