Ugg For Men
The brief was to allow men to buy into Uggs. I created a campaign based around the shoes looking like faces with beards. The tag line is based on men not buying into ugh as much as they should, implying that over time they will grow on you, much like a beard would, the most manly feature.
This is a response to the D&AD mare your mark brief, to promote yourself into the industry and open doors at agencies. I come from Guernsey, Where they pride themselves on their milk. So I designed these milk bottles to deliver to agencies. The bottles have some copy on the back and a link to the website. www.gotmilk.ianfroome.com