Clothing label aiming to support and collaborate with underground and unknown musicians. The label utilises the connectivity available online with the exclusive, tangible elements of packaged music. An interactive label transforms the tee into a constantly updated source of music, allowing you to regularly check for new mixes or songs exclusively.
Music can instantly lift a mood. By basing a whole campaign around feel good music I’ve been able to create a variety of designs that instantly put a smile on your face. Consumers are given the opportunity to ‘join the mix’ online. Sharing music and adding to the growing playlist that becomes the copy for print ads.