My interest in eating chorizo resulting in some personally led research in cured sausages. After discovering over sixty varieties, I chose five meats which all had interesting background stories that had scope for symbolic references. I applied these five as a range underneath one brand, the result is a series of premium sliced meats that each have their own individual crests.
To rejuvenate the Lego nostalgia that is locked away in many of us, I created posters that celebrate the five decades that Lego figures have been in production. To ensure that audiences from any generation understand the campaign I used Lego models of iconic no.1 artists from each decade, showing that Lego have the same status at their own art.